The relationship between social media success and search engine organic rankings is very closely linked. Search engines have constantly tried to improve their overall reliability and usability by getting better websites, more relevant websites, and higher quality content to rank higher. As a result, social media and the various available platforms are becoming increasingly important to find success on the search engines. Below, we will be going over some of the main benefits you will be able to get from using social media to increase your organic search results.
Benefits Of Social Media:
1. Increase Traffic
The biggest benefit that you are going to be able to get from using social media is the ability to increase the amount of traffic you are able to achieve with your platforms (as well as your Facebook page). Because you will be posting relevant and high quality content on your various social media platforms, you should be able to really boost the amount of traffic you are able to generate to your website. This is going to in turn boost your rankings in the organic search engine results because the search engines algorithm looks for indicators that tell them whether or not the website is producing high quality and relevant content to a specific audience. Because their bots will be showing you have a good amount of content being published on social media, it is only going to help increase the overall rankings of your website.
2. Increase Market Reach
Another benefit that you are going to be able to get when you invest in your social media platforms for your business is the ability to increase your potential reach. Because social media is becoming increasingly used and because pretty much every demographic uses it consistently, you are going to be able to find the ideal platform that allows you to increase your potential reach. By using social media (like Alternion or your own WordPress blog), you should be able to maximize your reach and brand awareness because more people are going to be put in front of your website and content. As a result, you will be able to really benefit from having a huge potential market to reach out to and this is going to only help your rankings as more people become familiar with your brand and website and look for it on the web.
3. Increased Analytics
By having more active social media accounts, you are going to have more credibility and information for search engines to utilize to rank your website effectively. The more followers, shares, and everything else that you have with the various social media platforms, the more data the search engines are going to have to base your ranking off of. This is ultimately going to help you achieve better overall rankings because they will know that your content is high quality and that people actively seek it out.
Overall, there are many different benefits that you are going to be able to get from implementing a good amount of social media marketing into your strategy. You should be able to experience a good amount of organic traffic boosts as a result of the increased effort.